Singles plentyoffish free online dating personals service
But one man’s folly is another man’s fortune: A large percentage of customers fall off the love wagon after finding their “one true love.” They keep coming back over and over again, producing a revenue stream that has a very long tail, says Herb Vest, CEO and founder of the dating site
Step 1: A perfect match, served up fast Online dating sites take two basic approaches to provide users with matches.
When Joe wanted to find love, he turned to science.
Rather than hang out in bars or hope that random dates worked out, the 34-year-old aerospace engineer signed up for e Harmony.com, an online dating service that uses detailed profiles, proprietary matching algorithms and a tightly controlled communications process to help people find their perfect soul mate.
Over a three-month period last fall, Joe found 500 people who appeared to fit his criteria.
He initiated contact with 100 of them, corresponded with 50 and dated three before finding the right match.
He’s now happily in a relationship, and although he was skeptical at first, he says high tech played a big role in his success. Market share numbers are based on percentage of all visits to U. sites in the online dating category, averaged over a 12-month period.